Head London

The Story

Throw your mind back to 2006. Everyone’s talking about mobile and content but no one’s doing anything about it. And the World Cup seemed like a perfect opportunity to try some things out.

For our Head Labs adventure that year we decided to see if we could create monetisable content that we could deploy and sell across the web, mobile and TV.

So two cheeky marionettes were born – Sven and Maradonna – and the world followed their adventures through the World Cup.

We accompanied that with all kinds of Spitting Image style silliness including stop motion highlights of every England game, animated profiles of the squad, interactive Pimp My Sven postcards and themed ringtones.

The Result

Englandallstars.com generated over 300,000 unique visitors during the tournament, the whole project was self-funding thanks to revenues from advertising and mobile downloads and ITV commissioning live broadcast clips of Sven and Maradona.

More importantly, we learned a whole heap of things which we’ve been able to plough into our work for clients.